Served as the lead designer, directing all visual touchpoints of the brand—from packaging and website layout to marketing materials. Art directed photoshoots for editorial and packaging. Collaborated with manufacturing and sales to execute new product launches, producing durable, high-impact packaging designed for retail and club shelves.
Cross functional effort to reduce materials and labor cost for Egg Bites product launch in Club stores.
Developed licensed, co-branded products in compliance with licensor guidelines and internal brand guidelines.