Valley Fine Foods

Led the in-house creative for a multi-line CPG food brand, shaping everything from packaging to marketing across retail, digital, and print. My work ranged from internal materials and company swag to outward-facing pieces like trade show booths, brochures, and sell sheets. I built scalable brand systems to keep things consistent and moving quickly, especially across high-volume SKU updates and product launches. I’m hands-on with production, creating press-ready files, working closely with vendors, and making sure everything meets FDA/USDA requirements without losing the integrity of the design.