Jelly Belly Sport Beans

Lead Designer for the Sport Beans program, which included re-branding of the line that led to increased marketshare in the sports energy food segment. Responsible for all visual aspects of the program, including final proofing, from consumer packaging to athlete apparel. Art direction duties included work with photographers to develop shots for marketing material as well as oversight of graphic & web designers to maintain consistency throughout. photo credit: Brian Hodes